Start with the problem
Designed to help neutralize unwanted odors, rather than simply adding fragrance.
ERASE / 250 mL
Concept imagery of the product and its presentation.
ERASE / PREMIUM ODOR CARE
Leave your impression.
Erase the distraction.
Your space deserves more than fragrance layered over an unwanted odor. ERASE combines a formula designed to help neutralize unwanted odors with a scent that reflects your taste.
- Odor care beyond fragrance
- Two distinctive scent personalities
- 250 mL, designed with presence
LE 349.00 EGP
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Ingredients
Distilled water, Cyclodextrin, Zinc Ricinoleate, Triethyl Citrate (TEC), Polysorbate 20, Fragrance / Essential oil, Allantoin, Phenoxyethanol.
Store in a cool, dry place away from sunlight and heat. Keep the nozzle closed.
01 / FROM PROBLEM TO PURPOSE
The same space.
A different intention.
A room can look immaculate while an unwanted odor takes the attention. ERASE starts with odor care, then adds the fragrance character you choose.
Before odor careWith ERASE
An unwanted odor takes attention away from the moment.
Thoughtful odor care, followed by your chosen fragrance.
Move the divider to explore the idea · A visual illustration of the product concept. Odors are invisible; this is not a test result or performance guarantee.
Choose your character
Lemon freshness or a warm, oud-like scent. Find the character that fits your space.
Considered details
A practical trigger and a black bottle finished with silver and cyan details.
02 / BEHIND THE FORMULA
Big ideas.
A smaller scale.
Considered odor-care ingredients, complemented by fragrance. Explore two ingredients in the ERASE formula.
Cyclodextrin
Ring-shaped molecules can host certain odor compounds in their cavities, an approach used in odor-control applications.
Zinc Ricinoleate
An ingredient used in odor-absorbing formulas to bind certain odor-causing molecules.
An artistic interpretation, not an exact chemical model. Ingredient properties are not a measurement of finished-product performance.
03 / FIND YOUR SIGNATURE
Which character
feels like you?
Classic
LEMON • FRESH • BRIGHT
For those drawn to lemon freshness and a fragrance character that feels lively and uncomplicated.
Choose Classic ↗Arabian Nights
WARM • DEEP • OUD-LIKE
For those who prefer a warmer, deeper oriental fragrance character in their space.
Choose Arabian Nights ↗04 / PART OF YOUR EVERYDAY
From moments at home
to life on the move.
Home & hosting
Care for the scent of your space before a quiet evening or welcoming people you love.
Your car interior
Thoughtful odor care for the cabin. Use only on suitable surfaces and follow the label.
Suitable fabrics & upholstery
For compatible surfaces only. Test on a hidden area and allow to dry first.
Do not spray onto people, animals or screens. Follow label directions and test surface compatibility before use.
05 / A SIMPLE ROUTINE
Choose. Spray.
Keep the moment.
- 01
Open the nozzle
Prepare your bottle and follow the instructions on the label.
- 02
Aim where appropriate
Use in the air or on suitable surfaces as directed, after testing on an inconspicuous area.
- 03
Allow to dry
When applied to a suitable surface, allow it to dry before use.
Before you choose.
01Is it an odor eliminator or a fragrance?＋
ERASE is an odor-care product designed to help neutralize unwanted odors. It also contains fragrance; it is not an unscented spray.
02How do I choose my scent?＋
Choose Classic for a fresh lemon scent, or Arabian Nights for a warm, oud-like character. Both have the same bottle size and price.
03Can I use it on every fabric and surface?＋
Materials vary. Follow the label, test on an inconspicuous area and allow to dry first. Avoid incompatible surfaces and screens.
04Can I spray it onto people or pets?＋
No. ERASE is for odor care in spaces and on suitable surfaces, not direct application to people or animals. Keep out of reach of children.
05Does it remove stains or disinfect?＋
ERASE is not presented as a stain remover or disinfectant. It is for odor care and does not replace cleaning the source of soiling.
06How much is shipping?＋
EGP 50 for Cairo, Giza and Alexandria; EGP 60 for Delta, Canal and Beheira; EGP 70 for Upper Egypt; EGP 80 for New Valley, Red Sea, North and South Sinai, and Matrouh.
ERASE / A CLEANER TOMORROW
Your space has character.
Make it yours.
Start with your favorite ERASE fragrance, and make thoughtful odor care part of your day.
Choose your fragrance ↗ERASE / CONNECT
Let’s stay close.
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